Welch's grape juice packaging versus beer

Counterpoint to brewery — Welch's grape juice at $9/gallon vs. beer at 16¢/gallon. Used to make the point that adhesive economics scale with product value; advertising is what makes beer expensive. ## Figures referenced (recurring numeric anchors, not cases)

The person there said, well, I used to work for Welch's grape juice and the grape juice cost $9 a gallon, and whenever we had a packaging problem we had to figure out how to recover the grape juice because it had real value. The nice thing about making beer is, it's not much more valuable than water and you just run it down the drain. Now that's not true — beer actually costs more. Why? Marketing. You're paying for all those ads you see. But that's another story. In order to have an adhesive for something as simple as the labels on a beer bottle, it has to be very low viscosity in order to make the joint quickly enough.

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