§1. Course staff and format [00:00]
I've never trusted the Registrar in the 41 years I've been a faculty member. You can't get accurate information from them for about 12 months after registration day. Anyway, I'm Tom Eagar, a faculty member in Course 3. Dr. Simone Belmar is a lecturer in Course 3, and he and I will be teaching the primary part of this. We also have Dr. Brian Holman, who is back there on the videography. Dr. Belmar is in the corner wearing a white shirt — you can tell he's not a student anymore, I guess.
This is a course on structural materials. It's actually more of a course on stories I have known, or stories we have known. Dr. Belmar tells stories as well as I do, and Brian also has a few stories — not as many; he has to get older to have more stories. The basic information should be posted on Stellar. You'll notice that we're videotaping the class. We pay about fifty bucks an hour for someone like Brian to stand there with a videotape.
It is possible to take this class without ever walking into the classroom. There is at least one student taking it from Washington DC this semester. So those of you who have scheduling conflicts, it shouldn't be a problem. It shouldn't be too much of a problem after the first day of class because half of you won't come anymore — you'll do the course online. In fact, one of the reasons we have become one of the larger courses in the department is because we're flexible on scheduling.
I don't have a good count from the Registrar — I had 26 pre-registered and now I have 15 registered, but they don't list the undergraduate course. How many people here are undergraduates? Somehow you must have heard about it. Which is why I'd like to pass around my own sign-up sheet. I've done this every year for 41 years because I don't trust the Registrar. Just tell us your name — even if you decide to drop later, I want to get an accounting of names — because the Registrar's list doesn't usually start being accurate for several weeks.
The course is taught in modules. Dr. Belmar will do a module, I'll do a module with some help from Brian. We front-load the course to the first half of the semester, and hopefully we also front-load your assignments to the first two-thirds. There is a sign-in sheet, or you can contact my assistant Jerry Hill in 4-138, just down the hall.
We meet every day of the week, at least for the first half of the term. I put up the month of September with the intended schedule as of today, with the initials of who's supposed to be lecturing. It depends to a certain extent on which of the three of us is in town at any particular time.
Forget the fact that the Registrar calls Tuesdays and Thursdays recitations. I don't know what a recitation is. But it's the only way I could get all five days scheduled — the schedules office doesn't know how to deal with the way I schedule. The time is 9 to 10. If you want to watch the video instead, we try to get the videos posted within 48 hours; often they're posted same day. It's YouTube's free streaming, unrestricted, so anybody in the world can watch this class — but only you get credit because you paid tuition, okay.
§2. Available modules [05:17]
We should finish the live lectures in the first half of the semester, and you will have to do a student paper, due at the end of October. The theme of the course is flexibility in a stress-free environment. I'm going to talk in a little bit about how I do not appreciate the way we teach at either MIT or in the United States in general. We teach students to take quizzes and pass tests, and you wouldn't have gotten here if you didn't know how to take a test. So you don't need to learn how to take tests here.
There are a number of available modules based on prior years. If you go to my website, you'll see the listing under my classes. These are the modules I've done over the last seven or eight years. There's one on material selection, which is what I'm going to be doing live this semester, and then there's some others. Most of these are twelve-lecture modules, and you have to do three modules to equal 36 lectures, which is a full 12-unit course at MIT. You can take this course a second time — it should say that in the catalog somewhere — because if you take three different modules you're taking a different course. There's a lot of flexibility because you can decide what modules you want to take.
Dr. Belmar has taught materials processing. There's a description of the two live lectures on the syllabus on Stellar. Simone, you want to tell them a little bit about what you're going to do? An overview of materials, structural materials in service.
Student [Belmar]: [off-mic, indicating spring semester offering.]
All in the spring. So an overview of materials. And mine is on material selection and economics. That was sort of chosen this semester for me because MIT is trying to make this into a short MITx video. Tomorrow there will be MIT video production professionals, and Brian can take the day off from videotaping. We figured we'd do it to a live audience, assuming you'll be live tomorrow. For a couple of the first days, I'm going to give the same lectures on material selection and economics.
If you want to focus just on mechanical behavior and processing, that's Dr. Belmar's specialty. I have more on processing. We also have a couple of others that have been done in the past. Dr. Nielsen was an undergraduate and then a graduate student, got his PhD here, then went on to get an MD. A couple of years ago when I was on sabbatical, he did a module on how a physician does non-destructive testing or non-destructive evaluation of the human body when you go in for a checkup. What I learned from sitting in on it: they use all five senses — touch, smell, taste, sight, and hearing — to get signals from you about what's going wrong, if there is something going wrong.
Steve Lyons is an attorney. He's a graduate of the Sloan School and an attorney in downtown Boston at the firm Climbing [Cleminger] and Lyons. He does intellectual property, and he feels that students need to learn something about intellectual property — copyrights and patents. If you're going to start a business of your own, he thinks you need to know these things. He's done this twice. Sometime over the next few months I should go over to SDM, LFM — our leader for global operations — and see if we can't get him his own course rather than being a module in mine. The students have enjoyed it. If you want to be an entrepreneur, that's a good module to consider. Any questions?
§3. Requirements and the "guess my lecture" story [10:55]
The requirements: watch three modules, 36 lectures. There are a couple of half lectures so you'd have to do two halves. Prepare a one-page outline of each of the 12 lectures in the module, so that's three pages of outline, with one or two lines describing two or three themes of that lecture. There's actually a story that goes along with this.
As a junior, I decided I should take Introduction to Quantum Mechanics — 8.11 was the course number. When I was an undergraduate it wasn't required, but I was in materials, and if you're going to do electronic materials or solid-state physics, you should know some quantum mechanics. So I decided to take an elective in the physics department. For most of that semester it was an absolute disaster for me. I didn't have a clue what was going on. I had a wonderful lecturer, Vera Castilla-Kowski [Kistiakowsky], the first PhD woman tenured faculty member in the physics department. Her father won the Nobel Prize in Chemistry at Harvard. I remember she'd bring her big German Shepherd to class with her. But that was about all I learned in the class. The first part of the class I was getting 15s out of a hundred when the class average was 85 on the homeworks. I just didn't follow this stuff.
The night before the exam, I figured I'd pick up the book and try to study the high points. I went through the book, spent about an hour and a half, two hours, just studying the high points of the chapters we had covered. Went into that three-hour exam the next day, finished it in an hour and 20 minutes, checked it over, left after two hours. I thought I'd done pretty well. I got an A in the course. That shocked me. And all of a sudden I said, oh, you mean all the rest of this stuff they teach is just fluff. There's only two or three key points that you need to know. In fact, once you start lecturing you find out that there's only two or three key points you can get across in 50 minutes.
So what you're supposed to do in your one-page outline is figure out — I used to call it "guess my lecture." What is the lecturer trying to get across? Can you summarize in two or three sound bites what the key issues are? That's how I finished my MIT career. I no longer took notes in class. I would sit there and try to figure out: what is he really trying to say? What is the outline of this? What is the point of all this discussion? All the rest is just a bunch of fluff. If you can get down to the basic principles, then you don't have to study for the quizzes. It actually did work for me. I've tried to explain it to students, and I don't know that very many of them have ever figured it out for themselves. But it was the way I got through this place.
So when you watch the modules, even if you're watching them live, you need to write down one or two lines. Brian has posted some of these from previous years — more will be posted in a few days. You'll see what students in the past have written. We picked some of the better ones. It shouldn't take you much. It's basically just causing you to reflect on that lecture. Even if you're watching it on a video at home, it causes you to stop and think: what did they really try to say? How can I do the elevator talk for this one-hour lecture?
§4. The paper and the Alcoa example [15:06]
You have to prepare a 10-page paper on a materials topic of your choice. I'll give you some examples. It really can be a materials topic of your choice. I find if you write about something you're interested in, you'll do a much better job than if I give you a topic. If you can't think of a topic, come see me and we can talk. It must be something you're interested in. You should also review 20 other student papers — I used to have presentations, but with this many students we don't do presentations. So that's a fair amount of time. But many students find they learn a lot. Some have told me they learn more from the students' papers than from class. Wait — that's not very complimentary. Anyway.
The papers are to be published in the MIT Series in Materials and Technology. We have a website. Sometimes the papers are really exceptional. I remember one LGO [LFM/LGO] student from 25 years ago, who was from Alcoa, decided he wanted to talk about how do you make an aluminum can. He had references because his resource was Alcoa research labs. They were all public information, but no one could have come up with all those references unless you'd worked for Alcoa. It was a great paper. I told him I thought he ought to publish it. So we are going to let you publish things. We'd like you to practice your skills in preparing a paper as if it is going to be a professional publication, and publish it in the MIT series, which is a website. Brian has picked out some from prior years, and you'll be able to access all the ones we did last year.
You will have to sign a copyright release form assigning rights to MIT, but you maintain co-ownership. That may already be on Stellar — I think Jerry already put it there. It's standard. If you've published in the open literature, all journals require you to assign the rights to the journal. It's got to be editable by future students, which means use Microsoft Word. If someone already chose your topic, you can start with what they wrote and edit it and add to it. It can go from being a 10-page paper to a 15- or 20-page paper, more in-depth, and both of you will have your names assigned. 10 pages maximum. I don't want you to spend a hundred hours on this. 10 pages, double-spaced. A couple of students ask, "Is this supposed to be single-spaced or double-spaced?" Well, I can't read single-spaced anymore. Your sources should be referenced just like a professional paper. You can include up to a one-page author biography so we know who you are for eternity.
I really try to be done by Halloween with everything. Once we go off daylight savings time and you have a nine o'clock class and the students have to get up in the dark — if it's dark outside, you stay asleep, okay. Any questions?
§5. Topic choice and the elements [19:26]
Potential topics. It could be something on the elements. That was an idea I had but no one used it last year. You could pick an element and talk about it. You could talk about a commodity like steel or aluminum or concrete — I'm going to talk about some of those in my lectures. Simone, you could talk about a technology — open-die forging or sand casting or whatever you want.
Topics that were done last year: Japanese sword smithing. There's actually a little display in the hallway right here, twenty yards down the hall, on Japanese swordsmithing. Some students actually made some steel the way the Japanese would have years ago, and they forged it into a sword. One student did materials issues in the sinking of the Titanic — lousy steel with a chip, hit the iceberg and just split open. Materials in a nuclear power plant — that student was a nuclear engineer. Materials for pole vaulting — I've had I think three students over the years who were pole vaulters, and they like to talk about the poles. Have you ever watched pole vaulting and seen the pole bend back 180 degrees or more? It doesn't do that without snapping without a little engineering going into it. It's actually a fairly interesting composite. Or make a proposal.
In fact, that's one of the things you'll have to do. You'll have to write a proposal by September 25th, about a half page, on what you choose. We want to encourage you to start early thinking about your topic. Ten pages double-spaced, don't be too general. I don't want "Henry Ford, how to build an automobile." Or the classic old MIT exam question: "define the universe and give three examples." We want something where you can do a good job conveying some information. Pole-vaulting poles are a good example of something pretty specific that you can do a good job of understanding. People have done tennis rackets — a number of people like to do sports equipment. Don't be too broad. I'm going to talk about the space program, but NASA spends 20 billion dollars a year on it, and I doubt you can do a good job in 10 pages covering everything.
I want your own analysis. We want to know what you think. This is something of interest to you, and you ought to have an opinion. If you don't have an opinion, form one by doing the study. For the elements, you could talk about how the element was discovered, the economics of the element, the externalities — which we'll talk about in my lecture tomorrow. These are other factors that come into play for different materials. Availability and extraction, uses, recycling. You could go to the US Geological Survey website — they already have the whole outline done for you, for about 70% of the elements. You want to look up technetium? They'll have an article on technetium. Won't be very long. Anybody know why technetium is not very long? Yeah, it's unstable. It has about a 10-hour half-life. It doesn't exist on earth except in nuclear reactors.
Actually we do make technetium. Last week I had two different tests using technetium. They injected it into my body and then took pictures, and I was glowing so they could see my heart pumping. But I only glowed for 10 hours, then half as much, then 10 hours later half as much. The first time anyone ever saw technetium was in the light from a supernova — that's where all the heavy elements are made, when stars blow up. If you can't think of anything, there's a potential source.
Even if you're interested in something like dysprosium — why should you be interested in dysprosium? Mischmetals are good for sparks because if you do mechanical friction you get a very rapid spark; they like to burn in air. But dysprosium in particular — anybody heard of neodymium-iron-boron magnets? The problem with neodymium-iron-boron magnets is they're very strong, but their Curie temperature is like 140 degrees Fahrenheit. For example, I bought two all-electric vehicles in June. Now I'm gas-free — not completely; my wife has one of the two and I have the other, but we have a third car that's gas in case we want to go on a long trip, because these things only have a 200 to 240 mile range. They have dysprosium magnets in the motor, because dysprosium-iron-boron will go to 180 or 190 degrees Fahrenheit. Some of these motors, if you push them real hard in the mountains, can get above 140, and all of a sudden your motor won't work. So dysprosium-iron-boron is sort of replacing the neodymium [neodymium-iron-boron] where you need higher temperature. If someone was interested in dysprosium as an element, you could write a whole 10-page paper on it. You could actually write a whole book on most of these things.
§6. Grading and the no-tests philosophy [26:23]
Grading in the course: no tests, no quizzes, no finals. I don't believe in them. I hated them as a student, so why should I make you go through it. Submission of a proposed topic, a half page — tell us what you want to write about. Me, Dr. Belmar, Brian — he may read some of them as well. I want to make sure you don't think you're going to cover something that's way too broad. We'd also like you to think about it between now and then. I want you to learn to front-load the course. You will really appreciate in November being done with this course, when all your other courses are gearing up for the end of the term.
By the way, are any of you taking this course for the second time? Okay. I'm taking it for the seventh time, so it's okay. I've actually had a couple of students take it three times, which I thought, hmm. You could take it three times. I'm supposed to tell you about collusion with other people in the class. Since there's no quizzes, we're not in competition here. You can say whatever you like to each other and talk about whatever you want.
You'll be evaluated on the requirements listed a through e. There's a half-page proposal by September 25th. Your paper will be due at the end of October, right before Halloween, so you can enjoy Halloween. Edits on three other papers, somewhere around November 1st. Brian will send you the three other papers. We try to group them in things that might be of common interest. All you have to do is go through and make comments. You don't have to rewrite the paper. We'll give you guidelines. Just like if you submitted to a journal for publication, you'll get reviewers' comments back — "I didn't understand this part," "it's not clear," "I think figure 17 is unnecessary." Then you should get those back just after Thanksgiving — actually the Monday after Thanksgiving. I'm not making you do it over Thanksgiving. Many students get this done well before Thanksgiving, and then you're basically done other than taking those comments and putting your paper in final form. It's just like writing a paper for a journal. It's due the last day of class, but most people get it done two or three weeks early and are completed with this course.
You also have to watch or read some of the other papers. You'll have three to read completely. We'll ask you to watch — how many did we do last year, was it five or ten? I'll have to look. We want you to pick some papers that you like and you can enjoy reading. It's kind of nice to know what the other students are interested in. So those are the five requirements. This will all be on Stellar. Many of the students say they learned a lot from the other students' papers. You can watch these whenever you want. One of my favorite comments was the student who said he used to watch my lectures while he fixed dinner. Any questions? Any comments, Simone? Oh, you've heard it before.
I've been teaching some version of this course for over 30 years. In the beginning, part of my philosophy — I didn't care much for grades when I was a student, so I used to just kind of give everybody an A. But the course was a little different. Now it's got so many students again, not everyone gets an A. Most people get an A. There are two ways to get a B. One is to write a paper that just totally ignores what we've been teaching you about materials. You'll find that I don't think all these materials that everybody thinks are so wonderful are so wonderful. Like, lots of nanotechnology is a bunch of buzzwords.
Last time I went down to an NSF review for selecting proposals — you have to read 30 proposals in a day and a half — at the end they wrapped up and said, "Well, what did you learn from all these proposals?" And I said, "I learned to spell the word 'nano.'" There's a young faculty member who was told by his NSF contract monitor that the contract monitor couldn't fund him because he didn't have "nano" in his proposal. Come on. The pendulum swings, but let's admit it's gone a little too far. There's something to nanotechnology, but if you just give me the Wall Street Journal version of materials technology, you could earn a B in this course. I want a little more thought. You'll come to know what that means when you hear some of my lectures.
The other way: last year, if you missed the deadline — turn in your paper by the 30th. If you didn't get your paper in by the 30th, which I had to give out to other students one or two days later, you are now encroaching on another student's time. I docked you a letter grade for the first week late. A couple of people got docked. No one got docked two letter grades. They all got it in that next week.
§7. Teaching philosophy: tests, simplicity, and half-truths [33:58]
My teaching philosophy: too much of our educational approach is geared to teaching students to take tests. I actually learned this about 25 years ago. I get up early in the morning, dressed in the dark, usually out the door before anyone else in the house is awake. I was eating cereal at the breakfast table, and one of my children had left their high school math book on the table. I said, oh, let's see what they're teaching in math in high school. This math book was in modules just like I teach in modules. They had two pages on derivatives, two pages on integrals, two pages on exponents, two pages on matrices. I had no idea that math came in two-page increments. I thought, all they're doing is trying to prep the students for the SAT exam. It's stupid. It's not teaching them anything. So I've been thinking about this for a while. You know how to take tests already. You don't have to prove that to me. This subject is not required for anyone, so let's just enjoy what we do.
As Einstein said — actually he wasn't the first one — "As simple as possible, but no simpler." My thesis advisor, who studied to be a rabbi before he came here, said that was actually an older rabbinical saying. So I guess maybe Einstein studied from the rabbis too. Keep it simple rather than complex. A lot of faculty try to impress you with their knowledge — they're the great guru of something. They want to impress you with how much more they know than you do. I remember my wife was a student at Boston University in a class of 500 students, and this guy got up on the first day and said, "None of you will get an A in this class." Of course people were shocked. He says, "Because you don't know anything worth an A." She told me the story. I said, well, the only way he could possibly say that is because he knows he can't teach worth an A.
Having been a student here, I know that most of you are smarter than I am, so I'm not going to compete with you. I'm going to try to show you that a lot of things you already know the answer to — no one ever tells you how to put the information together, no one ever tells you how to figure out what's really important. For example, you've heard about going to Mars, right? You've heard about colonizing the moon. How practical is that? Going to Mars takes two and a half years to get there. People who come back after a year in space, their bones are starting to degenerate because they don't have any force applied to them from gravity. Well, they say, "We're just spinning you around for two and a half years," dizzy. There's a little bit of a problem. Plus, it's probably not worse than the Chilean miners who were stuck a thousand feet underneath the ground, and they had to try to get them out. But there's not a lot of way to rescue people when they're halfway between here and Mars.
And colonizing the moon — does anyone know what it costs to put a pound of payload in orbit? Right. In fact, the Space Shuttle, when it was conceived of in the late 60s, was going to lower the price — this was an earlier day when a dollar was worth more — from $5,000 a pound to $1,000 a pound. Did they succeed? The reason they canceled the Space Shuttle is that if you look at the pounds that went into orbit as payload, the Space Shuttle was costing about $40,000 a pound. They didn't lower the price, they increased it. Somebody said, "This is getting a little pricey." So if you want to talk about colonizing the moon, just take the weight of a person and multiply by ten thousand, and then see if that makes sense.
You've got Elon Musk, who everybody thinks is wonderful. He's one of the richest men in the world now. He says he wants to die on Mars — but not on landing. And I'm in favor of sending him. If that's where he wants to die, I don't care if it's on landing or not. So that's an example of where people don't tell you the whole truth. It's just as bad in materials. We'll get into some of those little lies. If you give me back one of those lies on your paper, you could earn a B. You've got to think about what's going on.
§8. Half-truths in materials: polyacetylene and 3D printing [40:06]
Induction, deduction, extrapolation, and estimation are methods that will serve you well throughout your life. Hopefully in this course it'll be stress-free enough you can stop and think about things. My greatest inspiration comes when I'm shaving or when I'm taking a shower. I don't have anything else to do, and I think about something. I remember one time — this was about 30 years ago, a faculty member who's no longer here, a young faculty member in polymer science. Electrically conductive polymers were a big thing at the time. He was giving a presentation in the Chipman Room on his research. He pointed out that these new electrically conductive polymers — in this case polyacetylene, and the problem with polyacetylene is it tends to be unstable in air, so it decomposes, sort of like technetium has about a 10-hour life. He said all the rotating machinery would no longer be using copper, because these electrically conductive polymers have a higher specific conductivity than copper.
So the next morning I'm shaving, and I almost cut myself when I realized — wait a second. Aluminum has a lower specific electrical conductivity than copper. No — aluminum is less dense than copper. It's got 60% of the electrical conductivity and one third of the density, so its specific conductivity is twice that of copper. But they don't wind generators out of aluminum, they wind them out of copper. It's not the specific conductivity, it's the absolute conductivity that's important. So people will fool you using the word "specific" and dividing by the density, and you end up with a half-truth. But it sells things.
3D printing. There's a firm started by some faculty in this department that has raised 215 million dollars to do sintering of metal. In my opinion, don't invest. But let me tell you a secret. The venture capitalists who are funding that — they don't care if it's successful. What are they looking for? Exactly. How do they make money? They have an IPO, and all you suckers buy the stock in something that will go nowhere.
How can I say that? Do you know what the current price of 3D printed powder metal parts is? General Electric just spent 400 million dollars to buy Concept Laser. So they believe in this — 400 million dollars worth, which for them is just chump change. But how much does it cost with a Concept Laser per pound of product? It costs about $10,000 a pound. Go price it. I priced it. One of my students who's up at Lawrence Livermore has the data on this. The fabricated cost of a titanium part is about $10,000 a pound. I guarantee you I could make a part like this — now, not always the same geometry. There are certain advantages, sort of like nanotechnology. But anybody who's focusing on automotive — you're going to find the value of a pound saved in the automotive industry is two dollars a pound. They've got to drop that from $10,000 a pound to — good luck.
Now if they're going to make space parts at $10,000 a pound, it's okay. The part I saw waved about, four or five pounds, cost $37,000. It was for a race car. Someone will pay $37,000 for a small titanium part that's unique. So it's not what they say, it's what they don't say about some of these things. Keep it simple. We always talk about keeping simple as being Occam's razor. But actually Occam said, just translated loosely, "It's futile to do with more things what can be done with fewer." I think maybe he wasn't following his own advice.
§9. Communication, derivations, and Tufte [45:29]
You can only cover one or two concepts in an hour, the rest is fluff — I've talked about that. There are some other teaching secrets. Numerical results are easier to grade than conceptual expositions. That's why you get exams that have numerical results. The grader just goes "check." If you have to read the Gettysburg Address to see if it's written well — particularly if it's handwritten — it's painful.
I'm going to ask you a question. How many people here have been in a class where someone spent the entire hour doing a derivation? Yes. Why did they do that? Because they always make a mistake, right? Has anyone ever been in a class where they didn't make a mistake? I will tell you why. My second semester on the faculty, my first year, I was teaching a graduate course in deformation processing. I'd been traveling for a couple of days, I came back, I had a nine o'clock class, and I hadn't prepared it very well. I looked in the book, and there was the derivation. I said, oh, I can just do this derivation in class. And it hit me — they do the derivation because they didn't have time to prepare a lecture. That's why they do it. I did do that derivation that day. But I promised myself I would never do a derivation in class again. If I needed a derivation and it wasn't in the book, I would do it on paper, I would hand it out, and after they had it — because you can follow the algebra, and I probably won't make the mistake on paper that I do on the board — let's talk about what it means. I have never, after that first year, done a derivation in class. So next time you take a class and the professor spends the hour doing a derivation, go up to them after class and say, "I know why you did that derivation," and you'll see if you can lower your grade.
I'm kind of big on communications and learning how to communicate. There's a guy, Edward Tufte at Yale University, who has made a small fortune on how to communicate in writing and visuals and graphical displays. I actually took his one-day course once. He charges $500, and he got about 200 people. So that's $100,000. He had to rent the hall, didn't give you lunch. But he was making a lot of money that day. One thing I remember — aside from the fact that he was one of the most arrogant people I've ever met — he had Sir Francis Bacon's [Isaac Newton's] copy of Newton's Principia, and he had people with white gloves who would go down the aisles, and you could look but not touch, at these rare books. He liked to collect rare books. He would try to impress you with his rare books. But one thing I remember he said: fuzzy writing is usually a result of fuzzy thinking.
I'm going to ask you to read — you won't be quizzed on these — he wrote an article called "The Cognitive Style of PowerPoint." It's on the web. I think there are some worthwhile questions in there. He tells the story of Lou Gerstner's first day at IBM when he became chairman, and how he turned off the PowerPoint projector and told people, "Let's just talk about your business." IBM was a PowerPoint economy. No one could communicate unless they did it with PowerPoint. Tufte doesn't like PowerPoint, you'll find out. There used to be something in PowerPoint called "Auto Content Wizard." He took the Gettysburg Address and put it into PowerPoint, and showed how you could take one of the great pieces of English literature and turn it into pure pap with PowerPoint. You can read that. What you'll find is, the best presenters use no visual aids at all. You've got to remember it's okay to use visual aids — you're probably not one of the best yet.
§10. Writing for your audience and recommended readings [50:29]
Effective communications are equal to working hard in enhancing your career. If you can't tell other people what you have learned through your hard work, it's worthless. You might as well not have done it. You can impress yourself, but you're not going to impress anybody else unless you can communicate it.
First of all, you have to know who you're writing for. There's an article I wrote. Joel Clarke was asked to write an article on the World Trade Center a couple weeks after it collapsed, and he said, "Oh, that's Tom Eagar." So the journal editor called me in. I was so sick of hearing the news reports about the steel melting. I'd been to fire scenes — no steel melts in a regular fire, and I knew that. So I wrote an article. I spent about three hours writing this paper, and within six months it was the most requested or most read article on the World Trade Center, and it stayed there for about nine years, even ahead of the government report. The reason is because I knew who I was writing it for. When I sat down to write this, I said, I'm going to write this for a good high school science student. I want to write it so that people can understand it. You don't have to be a scientist to understand this. As a result, a lot of people liked it and could understand it. But also as a result, a lot of people hate me. There are whole websites — they were writing to the president of MIT saying I should lose my tenure, he's just a government shill. Anybody who knows me knows I'm not a government shill.
There are some things to read if you want to know my part of the material selection and economics in six pages — "Materials for the 21st Century Defense Needs." I was on this National Research Council committee, and these people were all, "We're going to make tanks out of titanium and use composite submarines and all this other stuff." A bunch of pipe dreams — these guys don't know what things cost, and we will talk about some of those things. I wrote basically what was my course on material selection in six pages. If you want to read the short version, you don't have to watch the twelve modules. You can do a one-page — here it is, in six pages. They put it in an appendix because it wouldn't fit in the main part — too much of what the report said.
There's an article on the future of metals — I wrote this in the early 90s, because the ceramists were taking over the world. They were going to make high-temperature engines out of ceramics because they could go to higher temperatures and don't corrode. Well, maybe they don't corrode, but they do suffer degradation in different environments. There's an article from the Faculty Newsletter that I wrote a number of years ago to try to make sure that Bob Brown didn't get to be president of MIT. He's now president of Boston University. He was bad news. There are some other things I could go over. These initial reading assignments are there. We've run out of time, but there are some things to read — more than you could ever want to read in this first week. We'll see you tomorrow or the next day.