`Ford Taurus aluminum body cost analysis`

"Any fool can make an all-aluminum hundred-thousand-dollar car." The $20K Taurus as the target benchmark.

So it wasn't that we didn't know how to make aluminum automobiles. We didn't know how to make them cheaply. In fact we still don't know how to make an all-aluminum Ford Taurus. Actually we do know how to do it, we just can't afford to do it. Any fool can make an all-aluminum hundred-thousand-dollar car. Making a twenty-thousand-dollar all-aluminum car is a much bigger challenge.