`Ford Motor Company executive dining room hamburger story`

Sirloin-into-grinder anecdote illustrating opacity of corporate cost vs perceived quality. Paired with Bethlehem dining room as foil to Chaparral.

There are great stories about these Taj Mahal dining rooms. There's a story about Lee Iacocca wanting to know once, when he was president of Ford, why — one of the Fords, chairman of the company, I don't remember which Ford it was at the time — said he loved hamburgers, and he said, I never get any hamburger as good as the one here at the Ford executive dining room. So Lee Iacocca goes in to see the chef and says, why are your hamburgers so good? The chef says, I'll show you. And he goes and gets a sirloin steak out of the freezer, prime, puts it in the grinder. Hey, Henry Ford can afford it.