Shuttle payload cost

It's a shuttle, just like the shuttle from here to New York. That's why they called it the shuttle. At the time it cost ten thousand dollars a pound to put a payload into orbit. It still does. The shuttle was advertised in the early 70s as going to drop the price by a factor of ten — it would only cost a thousand dollars a pound to get into orbit. People said, oh, we could colonize the moon. Yeah, twenty thousand dollars a pound. It would pay to have someone go on a diet before they go on their flight.