Resistance spot welds per automobile (3,000 for 2,000 good)

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DP_S2012_09 · Deformation Processing, Spring 2012 · §4.p8

About a year later, around 1990, I was at a conference and I had to give the keynote speech at some welding conference. I was talking about resistance spot welding, and I said: they put 3,000 spot welds in the average automobile because they need 2,000 good ones. I had a nice slide of that — it wasn't PowerPoint back then. A year later I'm at a welding conference, at the cocktail party, and I hear someone behind me say, "Did you know they put 3,000 spot welds in the average automobile because—" They're quoting the sound bite. If you can learn to speak in sound bites, you can be President of the United States. And you don't even have to have content to your sound bites. Mine actually had some content. It changed the way I gave talks, it changed the way I taught.