Platinum jewelry in Asia
Appears in 1 lecture.
Appearances across the corpus
Platinum jewelry popular in Asia for color-match with skin tone.
India. How do you know it's India? You're right, exactly. Indian people have slightly darker skin, and it matches very well with gold. If you go anywhere in India you'll see people — some of the poorest people — wearing gold jewelry, and there are a billion of them. Half of all the world's gold reserves that have ever been mined are mostly on the necks and wrists of people in India. We may have more in our central bank than anyone else, in Fort Knox, but India has more on people's necks and arms. It's a cultural thing. And platinum jewelry is very popular in Asia because people like the color of platinum with the color of the skin. So those are cultural things about jewelry production.