Norm Augustine socio-engineering 1993 Colorado talk

Augustine's 1993 University of Colorado engineering centennial talk anticipated the externality-dominated era of materials selection. Posted as course reading.

There's an article that will be posted on Stellar. By the way, I'm told that all the videos are up — maybe not all of them, but there are links on my website now to at least the first four days of lectures, and we'll get the others up soon, now that we've gotten permission from my former postdoc, who runs the website. Here's an article by Norm Augustine. Norm Augustine is a very interesting person — Princeton grad, he's on the MIT Corporation, he used to be CEO of Lockheed Martin, he was asked to be the president's science advisor, he's a big-time spokesman for engineering. In the early '90s he gave a talk at the University of Colorado, at their engineering centennial in 1993, called "Socio-Engineering and Augustine's Second Law Thereof." He's basically talking about externalities from twenty-three years ago. He calls it socio-engineering, but he gives you a little history of what the constraints on engineering were over the last couple of centuries, and he says we've now entered the age of social engineering. Which is my point — actually, it's not my point, it's his point from twenty-three years ago: increasingly, externalities influence material selection more than the actual properties and cost of the material.